Search Engine Rankings Inverness

Search engine spiders are not very sophisticated. They like simple and easy-to-read HTML. Most search engines spider software in Inverness was written back when virtually all Web sites had grey backgrounds, almost no graphics, and lots of text. Remarkably, search engine spiders still favour Web sites that are just that simple.

Junctionbox Media Ltd
01463 717789
1 Riverside Ct, Island Bank Rd
Inverness
 
KSM Global Ltd
01463 235434
21 Seafield Rd
Inverness
 
eBusiness UK
07912 481174
106 Church Street
Inverness
 
Inverness On Line
01463 711778
135 Culduthel Road
Inverness
 
Designs for Life
01463 731621
15 Point Road, North Kessock
Inverness
 
Prestons Web Hosting
0845 009 3714
Margaret Street
Inverness
 
KSM Global
01463 235434
21 Seafield Road
Inverness
 
Explosion Web Publishers
01463 241074
Po Box 5579
Inverness
 
Inverness On-Line
01463 711778
135 Culduthel Rd
Inverness
 
Agumdoo design & hosting
01456 486469
Heatherly
Inverness
 

Search Engine Rankings

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Factors That Do Not Affect Your Rank In Search Engines

Author: Pamela Upshur

Search Engine spiders are not very sophisticated. They like simple and easy-to-read HTML. Most search engine spider software was written back when virtually all Web sites had grey backgrounds, almost no graphics, and lots of text. Remarkably, search engine spiders still favour Web sites that are just that simple. Web design has left the spider behind. Since humans are bound to use the latest and most complicated technology, whether warranted or not, many Web sites are built without any consideration for how they will fare in search engines.

While they will visit your Web site and capture every element, there are many page elements that they cannot interpret. Therefore, if your targeted keyword phrases are contained in any of these elements, you should consider moving them into other parts of the HTML so that they will have a chance to be read by the search engine's spider and ultimately returned by the search engines in response to a keyword query. In general, if you cannot highlight it on the page, the search engine cannot read it.

The following are page elements that will not be read by or considered by the search engines. That is not to say that these page elements can be used with reckless abandon...these are to be considered in general, not specifically. For every rule, there is an exception, and exceptions abound.

Keywords Contained in Graphics

Flash is a particular problem, as are most "gee whiz" new technologies. Search engines cannot read or recognize the text contained in a graphic image. All they see is a bunch of http://picture.jpg or graphic.gif files. If your site is graphic intensive and much of the copy is contained in an image, you have a serious SEP problem. There may be nothing for the search engine to index on your page.

Keywords in JavaScript

Search engines cannot optically recognize text. Even if you have coded a JavaScript to produce a long sentence full of keywords to scroll across you Web page, the search engines likely can't read any of those words. In fact, search engines seem to all but ignore the JavaScript contained in HTML documents. If your keywords are contained in a graphic, they will not be read or considered by the search engines. Keywords contained in a graphic are fine for directories whose human editors will read and consider them. Search engine spiders see only the file-name of the graphic, not its textual content, if any.

Frames and Tables

Frames are problematic, as are nested tables, but page design mostly impacts keyword prominence. When your page design includes Flash and other cutting-edge design elements, it can impact your site's ability to be indexed by search engines.

The bottom line. Search engines can only index HTML text and follow hyperlinks between Web pages, and there are only so many places where keywords can be included within a Web site. Where, how often, and how early your keywords are placed will determine your ranking. Remember these variables when you are analyzing other Web sites that have ranked higher than yours. Look at it like a puzzle, not some magic bullet or immeasurable force.


About the Author:

UpshurCreative.com builds custom ecommerce websites with drop shipping. All websites are pre-stocked with brand name products from trusted suppliers. Visit UpshurCreative.com at:

Article Source: http://www.articlesbase.com/internet-articles/factors-that-do-not-affect-your-rank-in-search-engines-779055.html