Search Engine Optimisation Inverness

With increased budgets being earmarked for online spend, the marketing directors of growing firms are facing ever greater pressures to demonstrate a decent return on this investment. And the web optimisation services provided by a range of internet search specialists are a key part of the armoury.

eBusiness UK
07912 481174
106 Church Street
Inverness
 
Peach Digital
0141 229 1544
144 West Regent Street
Glasgow
 
Aberdeen Internet
01224 878212
Po Box 4444
Aberdeen
 
The Webworks
01224 749254
4 Wellside Wynd, Kingswells
Aberdeen
 
SEO Services Edinburgh
07966 443952
19 Mitchell Street
Dalkeith
 
Eksdale Internet
01387 380392
Maxwell Place
Langholm
 
eBusiness UK
07912 481174
106 Church Street
Inverness
 
R U Scotland Ltd
0141 944 5999
42 Dalsetter Avenue
Glasgow
 
Ertec Ltd
01224 740324
11 Kingswood Crescent, Kingswells
Aberdeen
 
Lamb Design
0141 226 1223
752 Argyle St
Glasgow
 

Search Engine Optimisation

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Online marketing is becoming increasingly important to UK business, as recent research from the World Advertising Research Center (WARC) suggests.

Last year witnessed a staggering 46 per cent rise in online advertising spend amongst UK firms, taking the total to $1.12 billion. This rise easily outstripped increases relating to other forms of media, with total UK advertising spend perking up five per cent to $34.7 billion over the course of the year.

With increased budgets being earmarked for online spend, the marketing directors of growing firms are facing ever greater pressures to demonstrate a decent return on this investment. And the web optimisation services provided by a range of internet search specialists are a key part of the armoury.

‘We can drive targeted leads straight to your website and help secure prominent positions on the results pages of the most widely used search engines,’ explains Karen Salmon, marketing director of search services firm Overture’s Northern European division.

Pay-per-click services are vital to search engine optimisation. Through this model, advertisers bid to be associated with specific words and phrases and in exchange gain a prominent position when these words are entered into a search engine. The benefit for advertisers is that they only pay when an individual actually clicks through to their site.

Various other related tools are also available. Overture’s website, for instance, allows you to view the number of online searches being conducted on specific keywords.

For further information visit:

  • www.overture.com

Copyright 2010 Vitesse Media

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